THE RUBICON PROJECT, INC. (NYSE:RUBI) Files An 8-K Entry into a Material Definitive Agreement

THE RUBICON PROJECT, INC. (NYSE:RUBI) Files An 8-K Entry into a Material Definitive Agreement
Item 1.01 Entry into a Material Definitive Agreement.

* Schedules have been omitted to Item 601(b)(2) of Regulation S-K. Rubicon Project hereby undertakes to furnish supplementally copies of any of the omitted schedules upon request by the U.S. Securities and Exchange Commission.
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to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: July 17, 2017 By: /s/ Jonathan Feldman
Jonathan Feldman
Deputy General Counsel and Assistant Secretary


ExhibitNumber Description

Agreement and Plan of Merger, dated July11, 2017, by and among The Rubicon Project, Inc., Caviar Acquisition Corp., nToggle, Inc., Shareholder Representative Services LLC, solely in its capacity as the initial Holder Representative thereunder, and certain persons delivering joinder agreements therewith.*

99.1 Press Release dated July 17, 2017
* Schedules have been omitted
EX-2.1 2 d424970dex21.htm EX-2.1 EX-2.1 EXHIBIT 2.1     AGREEMENT AND PLAN OF MERGER among THE RUBICON PROJECT,…
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The Rubicon Project, Inc. offers a technology solution to automate the purchase and sale of advertising for both buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video, utilizing various inventory types, including direct sale of inventory, real-time bidding (RTB) and static bidding, across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company’s platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.

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