The iconic Playboy magazine is now available on mobile platforms on Apple Inc. (NASDAQ:AAPL) iTunes And Alphabet Inc (NASDAQ:GOOGL) Google Play in a bid to capture a wider digital audience.
Playboy Enterprises revealed on Wednesday that mobile users on both Android and iOS will get access to the magazine through downloads on the iTunes app and Google Play Stores. The shift towards mobile is the latest effort by Playboy to reach out to the younger generation of millennials by moving with the trends.
“Inclusion in the iTunes and Google Play stores is an important milestone for Playboy as we continue to explore opportunities to introduce our content to new audiences all over the world,” stated David Israel, the COO and CFO of Playboy Enterprise.
The Playboy app features annual subscriptions priced at $17.99. Users also have an alternative where they can view one issue of the magazine through the app at a fee of $5.99. The Playboy app is expected to complement the Playboy magazine website. Another interesting feature about the new move to mobile is that the magazine has decided to do away with nudity so that it can reach a wider audience.
“Since introducing a brand new vision for Playboy magazine earlier this year, we have expanded our distribution channels in many powerful ways, including higher visibility on an increased number of traditional and digital media platforms,” reported Israel.
The company made a name for itself by publishing content featuring nudity and has been in existence for more than 60 years. It has now decided to shift its focus away from pornography so that it can offer content that is more suited for the work environment. Despite the shift, the magazine still contains some provocative images of women in an attempt to maintain its appeal and racy reputation.
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