Pasha Brands Buys Iconic Brand Baked Edibles


Pasha Brands (CSE: CRFT) (OTC: CRFTF) (FSE: ZZD) has acquired the brand Baked Edibles, previously used by Canada’s commercial cannabis bakery.

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Financial terms of the deal were not disclosed.

Baked Edibles was an iconic pre-legalization brand that served Canadians for years and will now take its place among popular edible brands in the regulated market. Under previous ownership, from its base in Victoria, Baked Edibles supplied premium edibles, cannabis oils, capsules, and topicals to the Canadian market beginning in 2015, following the R v. Smith Supreme Court ruling, which declared the legal right to possess cannabis derivatives for medical purposes.

Pasha will obtain the Baked Edibles brand and its associated intellectual property. The company plans to rework the brand’s product line-up to better suit Health Canada’s forthcoming amendments to the Cannabis Act, while maintaining the Baked Edibles spirit by using existing recipes and using high-quality ingredients.

“This is a natural fit for Pasha and exemplifies our approach to bringing authentic cannabis brands into the legal marketplace,” Pasha CEO Jason Longden stated.

“Baked Edibles has been a force in the Canadian cannabis industry and has inarguably set the standard of what high-quality edibles should be. With Health Canada regulations for edibles and consumables anticipated in the coming months, we look forward to further developing our product offering,” Longden added.

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