Canada’s largest craft cannabis brands firm Pasha Brands Ltd. (CSE: CRFT) (CSE: CRFT.CN) (OTC: CRFTF) (FSE: ZZD) has acquired the Beard Brothers Collective brand.

Beard Brothers was previously used by an established provider of craft cannabis concentrates, extracts, tinctures, oils, flower, topicals, edibles, rosin, distillate, and isolates, based in Victoria, BC.

Financial terms of the deal were not disclosed.

Beard Brothers Collective

Founded in 2014 by brother-and-sister duo Bradley and Elissa Macauley, the Beard Brothers brand was previously associated with a non-profit, medicinal cannabis provider.

By working with physicians and experts in cannabis therapy for years, the Macauley’s were offering concentrates and advanced extraction technologies.

“The Beard Brothers brand feels right at home with Pasha, helping to shape the new cannabis movement,” Bradley Macauley said in a statement.

Pasha has acquired all of Beard Brothers’ trademarks, names, and intellectual property. The company plans to launch the brand in the Canadian regulated market in the coming months.

“Adding an established brand like Beard Brothers to our family of craft cultivators and purveyors shows that Pasha is setting the bar for craft products in all areas, including extracts and concentrates,” stated Patrick Brauckmann, executive chairman of Pasha.

Pasha hopes to start offering products under the Beard Brothers name through legal retailers across Canada after October 17.