Apple Inc. (NASDAQ:AAPL) iOS users are enjoying the privilege of exclusivity to the new Mario Run title. This leaves Alphabet Inc (NASDAQ:GOOG) Google Android OS users untended to though there are rumors that it is also coming to the Android platform.
The early launch on the iOS platform was a strategic move for Nintendo due to various factors. Shigeru Miyamoto, the creator of the Super Mario Bros franchise told Fortune in an interview that they chose iOS because it is a stable platform.
“One of the reasons we focused on iPhone first was the stability of the platform and being able to get the level of response that we want out of the games.”
The developer also stated that Android platforms are also capable of the same level of responsiveness but there are so many Android devices. Engineering the game so that it will be compatible with all the Android devices will thus take a long time. Miyamoto’s statement highlights one of the negative sides of the Android platform, especially the OS fragmentation with many users still on older versions of the operating system.
Google seems to be having a hard time convincing users to upgrade to the latest OS version. Apple on the other has had it easier convincing iPhone and iPad users to upgrade to its latest operating system. The company recently launched iOS10 and a quarter of iPhone users have already migrated.
The Super Mario game has created a lot of excitement in the mobile world. The game is one of the most popular titles that Nintendo has ever made and it is expected to be the next big mobile hit after Pokemon Go. The excitement is however limited to iOS users for now because there is no release date for the Android version of the title.
Apple stocks closed the latest trading session at $114.62 with an improvement of $1.07 or 0.94% compared to the performance of the stock in the previous close.