New Age Brands Attempts To Leverage Growing Hemp, CBD Market

New Age Brands Inc.’s (OTCMKTS:NWGFF) Chief Marketing Officer, Benjamin Martch and Chief Executive Officer, Joshua Bartch, AKA Martch’n’Bartch, are working to position the company to increase distribution and sales in the growing CBD and hemp market.

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The company has started establishing itself as a competitor in the cannabis industry and is working on increasing its brand portfolio. The CBD-focused company has been operating in Colorado for five years since its inception.

Currently, the company is developing two brands available for distribution in the U.S and global market. The two brands are part of New Age’s current portfolio as well as for their subsidiaries. They include ‘Kured’ that offers vape pens and ‘Drink Fresh’ that offers premium CBD-infused bottled water.

The CEO stated that with the company’s extensive experience with the cannabis and hemp industries they saw the growing demand for CBD vaporizers which led to the creation of Kured. Kured has grown in acceptance and the company has already produced terpene-infused high CBD vape pens that are available in global markets.

After operating in the CBD landscape for half a year the company also saw that demand for CBD beverages was growing and created Drink Fresh CBD.

Diversification through new brand development

Drink Fresh and Kured are popular among the CBD community and other companies are already mimicking their marketing efforts.

The company is already taking steps towards the formulation of new blends with complete minerals, probiotics as well as other minerals. The CEO believes a blend of CBD and probiotics will be something that can position New Age well in the medical industry. The company has already identified products that will increase their market share through the acquisition of cutting edge brands that can help them maintain a competitive edge.

The company expects to launch new brands across the world in 2019 as part of its new brand development.

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