Netflix, Inc. (NASDAQ:NFLX) has introduced some changes to its social media branding which is now a stretched “N” icon in red.

The new branding eliminates the lengthy “Netflix” name and appears more suited especially for mobile devices. One of the company’s spokespersons told CNBC that Netflix has introduced the new icon into its branding and that it is not a log change. The spokesman also pointed out that the new icon will be integrated into the company’s mobile apps, and a few other products will be integrated in the future.

Numerous Netflix users have talked about the matter on Twitter (NYSE:TWTR) where most thought that the new icon was a rebranding of the logo. However, the company responded to such tweets stating that it is not a rebranding but an addition of a creative element. The last time that the company changed its logo was two years ago.

Apart from the update to the logo, the Netflix experience will remain the same for users since no changes were made to the way the streaming network operates. Silicon Valley companies usually make minor adjustments to their logos to keep things fresh and interesting. In 2015, Facebook Inc (NASDAQ:FB) made some minor tweaks to its logo, but the overall look remained the same. Alphabet Inc (NASDAQ:GOOGL) also recently tested out different colors for search engine results. Netflix, in this case, claims that the new change adds flair, excitement and a new level of freshness to the logo that users have known for a long time.

Appearance is vital for every company especially one that is as successful as Netflix. The company’s content can easily be pointed out because the logo appears at the very beginning of each show or film. Thus the need to make sure that the logo remains interesting since users easily identify it.