Netflix, Inc. (NASDAQ:NFLX) has expanded its streaming service on a global scale, and has been dominating the streaming industry for quite some time. The company now wants to bet on more family friendly content to attract more users.
Research data indicates that Netflix accounts for up to 35.2% of the internet traffic in North America especially during peak periods. The figures were provided by the Global Internet Phenomena report which analyzed North America and Latin America. The figure was, however, a decline compared to 37.1% traffic recorded in six months ago. However, the latter is thought to have been caused by improvements that Netflix made to its services. The company claims that its popularity can be attributed to the amount of family content available on the streaming platform.
Some animated films such as Turbo and The Croods have been very successful and are highly viewed on Netflix. The Washington Post claims that roughly half of all Netflix subscribers regularly binge on animated movies and TV shows available on Netflix. The company plans to introduce new changes that it hopes will be appealing to families. It announced that it will have exclusivity to the latest movies from Marvel, Lucasfilm, Pixar and Disney. Walt Disney Co (NYSE:DIS).
Exclusive rights to the content from these companies means Netflix will be more appealing. This exclusivity does not apply to films released before 2016 but either way, the move will most likely boost streaming as well as membership on the streaming platform. These changes also mean that there will be more content available on the platform, and there is a high chance that there will be more original content.
The study also revealed that Alphabet Inc (NASDAQ:GOOGL) YouTube had the second highest internet traffic during peak period at 17.5%, and Amazon.com, Inc. (NASDAQ:AMZN) Amazon Video came in third with 4.3%. Other services such as BitTorrent have been experiencing a decline in their traffic. This is perhaps because streaming companies such as Netflix are the new norm. They offer interfaces that are easy to use, and there is also variety and exclusivity.
