On July 11, 2019, Insignia Systems, Inc. (the “Company”) issued a press release announcing that the Company has commenced litigation against News Corporation, News America Marketing FSI L.L.C., and News America Marketing In-Store Services L.L.C. The text of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and incorporated into this Item 8.01 by reference.

INSIGNIA SYSTEMS INC/MN Exhibit
EX-99.1 2 isig_form8kexh99107.htm PRESS RELEASE,…
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About Insignia Systems, Inc. (NASDAQ:ISIG)

Insignia Systems, Inc. (Insignia) is a developer and marketer of in-store products, programs and services for consumer goods manufacturers and retail partners drive sales at the point of purchase. The Company’s products include the Insignia Point-of-Purchase Services (POPS) in-store marketing program, thermal sign card supplies for the Company’s Impulse Retail System, laser printable cardstock and label supplies, and The Like Machine. Its POPS program is an account-specific, shelf-edge advertising and promotion tactic. The program allows manufacturers to deliver product information to consumers at the point-of-purchase and to leverage the local retailer brand and store-specific prices to provide a call to action that draws attention to the featured brand and triggers a purchase decision. It focuses on managing a retail network, made up of over 22,000 store locations, for the purpose of providing at-shelf market access for consumer packaged goods manufacturers’ marketing programs.