The Facebook Inc (NASDAQ:FB) photo-focused platform Instagram is the most narcissistic social media site. A survey by LendEDU shows that the number of Instagram users has surpassed 600 million putting its rivals the likes of Snapchat and Twitter out of the picture. The survey outlines the app as a clear leader in a crowded field of social media apps while citing narcissistic posters.
The app, which cost Facebook $19B, was named the social media platform of choice by 64% of millennials while Facebook, Snapchat, and Twitter combined received registered just 36% of votes.
Self-absorbed youngsters know social media is a powerful tool
We have all witnessed the massive usage of social media for different activities. The applications have become effective tools for enhancing public persona. However, the use of Instagram is something of a trade game. Users must make an effort of liking other people’s Instagram posts to have other people like theirs whether or not they are enjoying them. This helps in boosting their daily tidings and presence.
A statement from LendEDU outlines, “It does not matter if Instagram users genuinely enjoy other Instagrammers posts; the only thing that matters is that each insincere expression of emotion from you will lead to your own Instagram page gaining more status.”
Facebook will go to great lengths to protect and support its investment
Brands and influencers are turning to social media to promote and enhance their businesses. From the look of things, Instagram is of more preference because it can afford much broader exposure for its content. Its analytics features may be undeveloped but it still better accessibility compared to the likes of Snapchat.
It’s hard to imagine anyone defying Facebook but it is also vulnerable to competition. Thus it has to up its game to keep its investment going. However, there is the need for marketers to experiment with different platforms before making decisions on what works best for them. Nonetheless, is no longer a secret that Instagram is making serious moves to capture market share.
In the meantime, Facebook’s stock closed at $142.28 witnessing an increase of $0.23 or 0.16%.
