The influence of Facebook Inc(NASDAQ:FB) might be having an impact on the type of content that Hollywood directors create.
The social network giant has been causing a rapid change in how people consume video content, and technological inputs have also been contributing factors. These influences have already disrupted the regular TV lineup and TV fans no longer depend on cable companies to tell them when shows will be airing. Modern viewing habits revolve around users having more control of what they watch. They also have more comprehensive menus that also happen to be more flexible, personalized and innovative.
This does not mean that those who prefer what they get from traditional media have been left behind. Hollywood still considers the high demand for high-quality cable bundles and programming especially among those who are over 40 years old. The shift is more visible especially in the viewing habits of the younger generation where media platforms are centered on technology. This provides an opportunity to harness innovation that is inexpensive but at the same time cutting edge to come up with cleverly curated content.
This technology is still in its early development stages, and it is characterized by distribution channels that are not limited and ample programming from a rich variety of sources. The channels go further to assist developers to create, manage, monetize, track and distribute their content. Content providers and platforms such as Netflix, Inc. (NASDAQ:NFLX), Facebook and Hulu among others have overtaken mainstream media companies who have been exercising their dominance over the entertainment industry for quite a long time.
Most of the new platforms aim to bring a wide range of content to the viewers and letting them choose how they want them to view content. One of the challenges that these companies faced was how to monetize the content, but they managed to overcome this problem by leveraging technology. Though the modern technology platforms cannot replace the creative process that has for a long time been employed by the mainstream entertainment companies, they promise to push and improve modern entertainment.