Domino’s Pizza, Inc. (NYSE:DPZ) CEO, Patrick Doyle, has quashed suggestions that Apple Inc. (NASDAQ:AAPL) may have a role to play in the food delivery business with iPhones. According to the executive, smart devices powered by digital assistant will have more impact in the food business at the expense of mobile devices in future.
Voice Ordering Service
The remarks come on the Domino Pizza Group launching of a voice activated ordering service in conjunction with Amazon’s Echo Device. The new service was prompted by growing belief that most people are likely to use the likes of Alexa and Google Home to place orders rather than having to use a mobile device.
“A couple of years before Amazon Alexa and Google Home, Domino’s had Dom. We’ve been working on Dom for three or four years. It is a far more logical way for people to interact with technology long term, and we’ve been investing heavily there. It’s going to be a big part of the future,” said Mr. Doyle
Domino voice activated service can tell customers exactly how far their delivery is, minute by minute, thanks to GPS tracking capabilities. To be able to use the service one has to create an Easy Order account at Dominos Website and then enable a Domino’s skill on the Alexa App.
Once the two accounts are, linked one should be able to place an order with a single command. The service further goes to underscore the reliability and credibility of Amazon’s voice activated speakers.
Expanding Target Market
Domino Group partnering with Amazon for the voice activated ordering service does not come as a surprise given Echo’s success so far. However, the company may have to expand the service to other voice activated platforms if it is to be successful in targeting a bigger customer base.
Google’s voice controlled smart speaker, Google Home, could also act as a perfect platform for Domino Group’s voice ordering service. Apple which is yet to launch a similar product in the smart home market may have to do so, if it wants to capture some market share in the food delivery business.
Domino Pizza stock was down by 0.73% in Friday’s trading session to end the week at $196.79 a share.