Disney Co (NYSE:DIS) and Garmin Ltd (NASDAQ:GRMN) Collaborate To Manufacture A New Line Of Kids’ Wearables

Disney Co (NYSE:DIS) and Garmin Ltd (NASDAQ:GRMN) Collaborate To Manufacture A New Line Of Kids’ Wearables

The stock of Garmin Ltd (NASDAQ:GRMN) closed at $54.03 gaining 0.65% in yesterday’s trading session. This company has made an announcement revealing its plan to collaborate with Walt Disney Co (NYSE:DIS) in a bid to come up with a new line of kids’ wearables .

Garmin’s spokesperson said that they took great pride in the new way they had developed to get the various kids to stay active as well as track their activity. The new line of fitness trackers will help the provider boost its revenue streams. All of them featured a wide range of kid-friendly characters from Walt Disney-owned brands like Marvel Comics and Star Wars.

Striking the partnership with Disney is being seen as a progressive move. Basically, Garmin’s Vivofit Jr. 2 fitness trackers pull along many at times bearing designs featuring characters like BB-8, which happens to be the amazing android from star wars.

Quite a significant number of trackers are adorned with Captain America’s shield, the Star Warslogo, or even the classic Disney cartoon characters such as the Minnie Mouse.

Cliff Pemble, who is the Garmin CEO and president opined, “The Vivofit Jr. 2 is all about making fitness fun for kids, instilling at a young age the joy of leading an active lifestyle. We are honored to team up in such a unique way with Disney, tapping into the brilliance of their creative storytelling experts.”

It is now one year down the line since Garmin first released its Vivofit Jr and the company has now decided to announce the launch of its latest product. Vivofit Jr is a minute version of the provider’s adult-sized Vivofit fitness trackers.

The objective is to help all the interested parents ensure that their children remain physically active at all times. Kids can be able to play with the Vivofit Jr. Models in pools because of their waterproof nature.

The new Vivofit Jr. 2 models come in a new color screen and will serve as the perfect replacement for the black-and-white screen on the older versions.