Two of the biggest titans in Social Media; Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) seem to be continuously clashing. Despite recent updates to Facebook, which seem driven to counter the use of Twitter. Twitter remains unconcerned with new platforms that Facebook is developing.
The difference of these titans is astonishing; one controlling a dominant ratio in digital marketing, with over 1.6 billion users and a market cap of $308 billion, while the other is only with a net worth of $12 billion.
However, it still seems as if Facebook is attempting to eradicate its competition. Twitter has always had an advantage over Facebook with regards to things such as a fast paced, live and public source of news and information. It is a go-to-place for information and reports from politicians, musicians and so forth.
Features that Facebook is implementing
Facebook is now attempting to level the playing fields by implementing new features such as its new trending tab – which contains updates of recent news articles and breaking news.
A second characteristic that Facebook is relaying much focus on is Live video. Although they have prioritized live streaming in their “News Feed” Keeping users updated with a constant and some say annoying alerts on new live videos while maintaining the confidence of live streamers by providing a large amount of viewers.
It is allegedly reported that Facebook went so far as to hiring media organizations such as Fortune parent company Time Inc. (NYSE:TIME) To develop live media for their news feed tab.
This new feature that Facebook has launched directly competes with Periscope, Twitters live streaming application.
Although Facebook may have less experience when dealing with fast paced live streaming scenarios with a market base of 1.6 billion users, even a product that is merely adequate can still be considered as a viable threat.