Browser developers have intensified their strategies to make their browsers more appealing to users.
The browser scene is now more competitive than ever before. A few years ago, there were only two main browsers; Internet Explorer from Microsoft Corporation (NASDAQ:MSFT) and Netscape. Newer ones have since come up, such as Mozilla Firefox, Chrome from Alphabet Inc (NASDAQ:GOOGL), Safari and Opera. The increasing competition forced Microsoft to upgrade its browser to the new Edge. The most recent browser to make it into the scene is called Vivaldi and is named after the company that built it.
The increasing number of browsers might be bad news for developing companies, but it is definitely good news for users because there are more options to choose from. The competition also means developers are constantly working on improving their products to beat the competition and as a result, browsers have newer interfaces.
Users now have the upper hand thanks to the growing competition. Developers are now working to make sure that browsers cater to the user’s needs. Most people prefer an interface that will be simple and easy to use. Most of the browsers, therefore, come with clutter-free interfaces. Ads have also been a huge issue to users, and most of the browsers have created features to address this problem.
The competition also means that firms that develop these browsers have to make versions for every operating system. If a browser is supported by every OS in the market, then it will most likely attract a lot of people. Developers, therefore, work on enhancing the compatibility of their browsers. Updates are also important to users. They are mainly used to fix any issues that may arise in the interface or performance. The frequency of updates is thus an important factor that users consider when choosing their favorite browser.