Canopy Growth (TSX: WEED) (NYSE: CGC) has announced its Cannabis 2.0 products, including its Distilled Cannabis concept, chocolates, vape cartridges, and vape pens. The company will officially unveil these products on Nov. 28 at a media launch event in Toronto, Ontario.
The company is gearing up to supply the Canadian market with a variety of cannabis products. In partnership with Hummingbird Chocolate, the company’s chocolate factory is fully operational now. On Nov. 22, Canopy received an operating and secure storage license from Health Canada for its 150,000-sq.-ft. beverage facility in Smiths Falls, Ontario.
The company will reveal the following products at the event:
Canopy claims that it has designed a line of vape pen and vape cartridge products that exceed hardware safety regulations. The company has obtained UL 8139 certification for devices – the most thorough safety standard for vaping devices. It plans to seek the same certification for additional vape products prior to launching them into the market.
On Nov. 28, Chief Technology Officer Peter Popplewell will unveil Canopy’s lineup of vape cartridges and associated rechargeable batteries to be launched into the Canadian market in January 2020, with Phase 2 of vape products consisting of a pod-based vape system and a recyclable single-use vape pen launching in early 2020.
Using the industry-standard “510” thread format, which comprises approximately 75% of vape extract sales in established markets like Colorado and California, is Canopy’s top launch priority.
Distilled Cannabis Beverages
Canopy has developed a process that distills whole flower cannabis into a clear liquid that is used as an active ingredient in a wide variety of THC and CBD infused beverages. The resulting product is called Distilled Cannabis.
Produced in its newly-licensed beverage facility, the company’s beverages, powered by its Distilled Cannabis will be offered in a range of brands, flavors, and sizes.
Tweed RTD (ready to drink) are pre-mixed with Distilled Cannabis and offered in 355mL cans. The RTD beverages are flavoured to represent Tweed’s three core cannabis strains including Penelope and Tonic containing 2 mg of THC and 1.5 mg of CBD, Bakerstreet and Ginger Ale and Houndstooth and Soda, both containing 2 mg of THC per can.
Further, Canopy has developed Houseplant Grapefruit and Houseplant Lemon, both containing 2.5 mg of THC per 355mL can. These beverages can be enjoyed at any time of day for any occasion.
Moreover, the company has developed a range of naturally flavored, refreshing seltzer-like sparkling water beverages under the new brand Quatreau that are targeted at wellness-focused beverage enthusiasts. The first four beverages are Quatreau Cucumber & Mint, and Quatreau Passion Fruit & Guava each containing 20 mg of CBD as well as Quatreau Ginger & Lime, and Blueberry Acai, each containing 2 mg CBD and 2 mg THC per can.
Deep Space is a smaller ready to drink carbonated beverage, dark-colored with a bold, full flavor that comes in a 222mL can and contains 10 mg of THC per serving, the maximum level of THC permitted by Health Canada.
In addition, Canopy has established a new brand of beverage mixers called Tweed Distilled Cannabis. Packaged in 150mL bottles of Canopy’s clear liquid cannabis, Tweed Distilled Cannabis can be mixed with any non-alcoholic beverage or enjoyed neat or on the rocks, allowing the consumer to control serving amounts. Tweed Distilled Cannabis will be flavoured using three core Tweed strains including Penelope which will contain five 2 mg servings of THC and 1.5 mg CBD (for a total of 10 mg THC and 7.5 mg CBD) as well as Bakerstreet, and Houndstooth which will both contain five 2 mg servings of THC for a total of 10 mg THC. Tweed’s Distilled Cannabis will be available for sale in early 2020.
Canopy joined hands with Hummingbird Chocolate for the production of chocolate at the company’s new state-of-the-art chocolate factory. Using Hummingbird’s knowledge and expertise, Canopy is producing bean-to-bar craft chocolate infused with specific amounts of specially formulated cannabis. The cacao beans, roasted on site to achieve rich optimal flavor, are sourced directly from Peru, Dominican Republic, and Colombia.
The company plans to begin shipping the chocolates from its Regional Distribution Centre in Smiths Falls across the country in the coming weeks.
In the coming months, Canadian consumers will be able to experience cannabis in a variety of different flavors and formats, according to Canopy.