Choom (CSE: CHOO) (OTCQB: CHOOF) has appointed Corey Gillon as the new CEO.

Gillon will also be appointed to the board of directors. He replaces Chris Bogart, who will work as president of the company.

Further, Michael Forbes will be stepping down as COO and as a director of the company. Gillon will assume the day-to-day responsibilities of the operating role.

The company said it is strengthening its senior management team as part of its “strategic initiative to become a nation-wide cannabis retail organization.”

Gillon has held executive leadership roles with world-class retailers where he established and implemented customer-focused corporate strategies, according to a company statement.

He also worked for American retailing giant Walmart. During his 18-year tenure at Walmart, he held senior leadership roles both domestically and internationally and led multi-billion dollar business units of over 100 stores and up to 22,000 associates.

He served as senior vice president of retail operations at Aritzia, a women’s fashion retailer, where he was responsible for building scalable infrastructure.

Choom said that Gillon has a proven track record for delivering year-over-year revenue growth by using global best practices and customer-focused retail strategies.

“I am thrilled to lead the next phase of growth for Choom Cannabis Co., as we continue to build out our network of retail locations across Canada. The expansion of product categories available to consumers with the launch of ‘legalization 2.0’ makes this a very exciting time to be leading our growth strategy,” Gillon stated.

Gillon’s appointment will take effect Dec. 1, 2019. His appointment is subject to provincial regulatory approvals.