Research firm TrendForce believes that Apple Inc. (NASDAQ:AAPL) and Intel Corporation (NASDAQ:INTC) might keep the memory chip boom cycle afloat despite opposite expectations based on past performance.

Usually when the industry enters a boom cycle, it becomes easy to predict when the cycle will end. This is due to factors such as weakening demand combined with a lot of supply. The same seems to be currently taking place because markets have been experiencing a lot of demand. However, pricing suggests that the strong demand will not last long. TrendForce views things differently given the fact that pricing has been quite strong despite seasonal weak demand.

According to Kramer, chip makers might continue to benefit from the boom cycle. This is due to the advantages that come with major product launches from companies such as Apple and Intel. This means that NAND and DRAM makers might continue to enjoy good times for a while longer.

Just four days ago, TrendForce revealed that Server DRAM contact prices rallied by almost 10% in Q2 this year after experiencing roughly 40% growth in Q1. The research firm also pointed out that server RAM fulfillment rates have been ranging between 60% and 70% owing to supply shortages. Server shipments have been experiencing a lot of pressure due to poor enterprise demand in the first half of 2017 though they are expected to grow by 10% in the second half of the year.

DRAM shipments are also expected to grow due to the adoption of high capacity 32 GB and 64 GB modules. Intel is also expected to launch its Skylake-based Purley Xeon server CPU platform which has been eagerly expected by top cloud server companies that are investing in their data centers. Non-server DRAM chips have also been experiencing strong demand. The overall market is expected to continue performing well due to the improving high-end PC market with products from Apple and its rivals as well as controlled pricing.

Apple stock closed the latest trading session at $142.27