The stock of Alphabet Inc (NASDAQ:GOOG) closed at $929.57 gaining 0.90% in yesterday’s trading session. This company has collaborated with Apple Inc (NASDAQ:AAPL) in a joint move to unveil the updated augmented reality software development kits. A large number of users are expected to be perplexed by the new development which will see augmented reality reach their smartphone sooner than they imagined.
Google had on Tuesday released a preview of ARCore, which will most probably be running on Pixel and Samsung S8 phones fitted with Android 7.0 Nougat and above. The provider has exuded confidence that by the end of the preview it will have hit its set target of 100 million smartphones.
Earlier, Google produced a teaser video of ARCore in action that showed cartoon figures and interactive art pieces interacting with real people. It was still in the same day that Apple brought forward its new code for ARKit, which happens to be its own augmented reality software development kit.
Most probably, the iOS 11 will be unveiled this fall and a number of experts have revealed that it might come with augmented reality baked into it. A few companies have employed augmented reality in their business operations. Facebook Inc (NASDAQ:FB) a short while back added masks on Messenger and Live video. Snap Inc (NYSE:SNAP) is widely known for its dancing hot dog whereas Pokémon Go makes it possible for the various players to take photos of their Pokémon in the wild.
An analyst opined, “ARCore and ARKit make it far easier for developers to build augmented reality applications, rather than having to write custom code themselves using the phone’s camera, accelerometer and other sensors.”
He added that augmented reality had the potential to move beyond the interactive art and the selfie filters to include immersive shopping experiences and the location-based, interactive ads.
Tim Cook, Apple’s CEO earlier this month stated that augmented reality was set to soon become one of the greatest things that humans will reflect upon and marvel on the start of it.