Alphabet Inc (NASDAQ:GOOGL) Google Gets On The Olympics Train

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Alphabet Inc (NASDAQ:GOOGL) has introduced various features to help people keep up with this year’s Olympics in Rio.

The new features will allow users to easily follow up on the Olympics events beginning with the opening ceremony to the very end of the international event. Google has revealed the event schedule which is now available by a simple Google search. The schedule also includes TV schedules for more than 30 countries as well as the medal counts. The company has also announced that YouTube is also getting on board by streaming highlights of the Olympic events in more than 60 countries.

Google is also stepping up it’s Google Maps services so that users can virtually explore the amazing sceneries that Rio has to offer, not forgetting the Olympic venues. Google also has a mobile app for Android and Apple Inc. (NASDAQ:AAPL) which will notify users of about medal wins as well as major events. Google’s aim is to get the most out of its search engine since such events usually attract a lot of online traffic. Rival firms such as Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB) are also getting on board with the idea of attracting people to their sites courtesy of the Olympics.

Facebook announced about a week ago that it has teamed up with NBC to become the social command center for the Olympics. This means that the company will be streaming some exclusive video content from the Olympics on Facebook and Instagram. Google is, however, paces ahead thanks to the new features including medal statistics and the event schedules.

The company believes that the simplistic nature of the service will attract people who are interested in finding out when events will be aired. It, therefore, anticipates a significant rise in searches, particularly those related to the events and the schedule. Google is also aware that most people will rely on their cable providers to watch the events, which is part of the reason it decided to venture into just providing highlights on YouTube rather than streaming entire events.

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