Alibaba Group Holding Ltd (NYSE:BABA) Establishes New Stores As Part Of Dual Strategy

Andy Parker
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Alibaba Group Holding Ltd (NYSE:BABA) Establishes New Stores As Part Of Dual Strategy

Alibaba Group Holding Ltd (NYSE:BABA) has over the years been keen on grabbing opportunities when it sees them.The most recent is its pushing for a dual strategy where it has come up with numerous new stores.

Shanghai and Beijing are the latest to witness the establishment of the company’s retail stores. The physical locations of Alibaba currently stand at 13 in China. The provider’s Hema strategy makes it possible for the company to meld online data with physical stores. Visitors are able to peruse a wide array of items that are bar-coded.

Usually, it is possible for any user to obtain important information about products using an appropriate mobile device. Asides from that, they obtain recommendations for the rest of the similar items. The mobile device is what helps do the scanning according to Investopedia.

Barcodes are usually known to operate together with the provider’s AliPay, which is indeed one of the company’s payment services. This one is commonly used at checkout. The other thing about these series of stores is that they serve as perfect hubs where customers can pick up items they purchased online.

The Hema app is an important tool for the provider since it makes it easy for the various users to make their searches for items they need. Asides from that, the customers can make product recommendations. The big data is a one of a kind technology which is enabling customized product pages for the different users.

While recently speaking to a number of top news reporters, one of the top executives working with the provider said, “China has become the world’s biggest test lab of merging the online and offline worlds, racing ahead of the US and other markets. Hema is the most advanced manifestation of ‘new retail’ to date the world has seen, completely transforming the grocery shopping experience as we know it.”

Technological advancements have in the recent years swept across the world transforming the way business is done. The top provider has taken great advantage of technology to enhance its business operations.