Acxiom Corporation (NASDAQ:ACXM) LiveRamp’s data onboarding services has made its debut in France as well as in the United Kingdom to fulfill fast growing demand.
LiveRamp will help global as well as local brands activate “offline-first” as well as “third party data” across their marketing stacks. It is designed to help brands to connect to consumers with relevant messages and link online campaigns, which in turn would lead to sales.
President and General Manager of LiveRamp, Travis May, said that their entry into Europe is a major step towards LiveRamp’s vision for supporting a world where marketing is not only simplified but is also result-oriented. Marketers are confronted with huge complexity because of an explosion of applications, devices and information. Data onboarding makes omni-channel engagement simple and significantly decreases waste by letting everything present in the marketing stack to collaborate.
LiveRamp makes it simple and safe for marketers to get their important first party CRM as well as sales transaction data into their Data Management Platforms (DMP) of choice, measurement software, and online marketing software for website, mobile, search, video and display optimization. By functioning as a link between each part of the marketing campaign, LiveRamp disassembles data silos. It also facilitates in the implementation of efficient, people-based strategies, targeting as well as one-to-one marketing.
Head of marketing for Carrefour Media, Michel Bellanger said in the present era of multi-channel commerce, customers interact with a brand across different platforms. Connecting information at the consumer level is crucial to give novel experiences as well as products and services of superior quality. Leveraging LiveRamp, brands can better comprehend customer journeys, implement one-to-one marketing strategies and quantify the outcome of marketing campaigns on sales.
Using the privacy-safe data onboarding services of LiveRamp, customer records are anonymized and later matched. Once the data is matched, customers can distribute the data across their networks that includes over 100 partners in Europe and over 300 partners in America.