A compliance certificate has been issued for Terpene-Rich Face Moisturizer with Hemp Oil & Pomegranate Oil for Dry Skin, Terpene-Rich Face Moisturizer with Hemp Oil & Helichrysum Flower Water for Oily Skin, Hydrating Body Oil, Nurturing Body Oil and Energizing Body Oil in the European Union.
The approval brings the total number of the company’s European registered products to eight.
Urban Juve is expecting European approval within the month for three additional products currently for sale in North America. The company has begun the registration process for four more products – an all natural deodorant and Lip Gloss Therapy with Hemp Oil in 3 colors.
Urban Juve is a hemp-powered skin care line. Its products are targeted to the wellness-conscious consumer, with a primary target market of Millenials and a strong secondary market of Gen X.
Urban Juve is building an international distribution platform with distribution partners who have access to 44,000 retail points of sale. Recently, the brand announced distribution deals in Canada, Colombia, Brazil, Greece and Cyprus.
Europe and CBD Beauty Industry
As proposed legislation across the European Union continues to bring cannabis closer to the mainstream, cannabis products are gaining popularity. With a total population over 508 million, the EU represents massive market potential for Urban Juve products.
Jefferies estimates that the CBD beauty industry will reach US $25 billion within 10 years and that it could account for 10-15% of global skin care sales. “The Global Beauty & Personal Care market neared $465 billion in 2017 and is ripe for disruption from Cannabis-based products,” according to Jefferies.