Viad Corp (NYSE:VVI) Files An 8-K Regulation FD Disclosure
Item 7.01 REGULATION FD DISCLOSURE

On December 29, 2016, Viad Corp (the “Company”) issued a press release, attached hereto as Exhibit 99 (the “Press Release”), announcing the acquisition of the FlyOver Canada business. The Press Release is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing. The Press Release contains forward-looking statements regarding the Company and includes cautionary statements identifying important factors that could cause actual results to differ materially from those anticipated.

Item 8.01 OTHER EVENTS

On December 29, 2016, the Company acquired the business of FlyOver Canada at Canada Place in Vancouver, Canada (the “Business”) for an aggregate purchase price of $68.8 million Canadian (approximately $50.6 million U.S.) in cash, subject to certain adjustments. The Business is a recreational attraction that provides a virtual flight ride experience with a combination of motion seating, a four-story movie screen, and media and visual effects. Ancillary revenue streams of the Business include limited retail and food and beverage.

Item 9.01 FINANCIAL STATEMENTS AND EXHIBITS

(d) Exhibits

99 – Press release dated December 29, 2016.

About Viad Corp (NYSE:VVI)

Viad Corp is an international experiential services company. The Company has operations in the United States, Canada, the United Kingdom, continental Europe and the United Arab Emirates. The Company conducts its operations through three business segments: the Marketing & Events U.S. Segment (U.S. Segment), the Marketing & Events International Segment (the International Segment) (collectively, the Marketing & Events Group), and the Travel & Recreation Group. The Marketing & Events Group, which includes the operations of Global Experience Specialists, Inc. (GES), is a global provider for live events. The Travel & Recreation Group provides experiential travel services in iconic locations. The Marketing & Events Group, through GES, produces exhibitions, congresses and conferences, corporate events, consumer events, exhibits and entertainment experiences. The Travel & Recreation Group has a collection of hotels, lodges, recreational attractions and transportation services.

Viad Corp (NYSE:VVI) Recent Trading Information

Viad Corp (NYSE:VVI) closed its last trading session down -0.25 at 43.95 with 154,067 shares trading hands.