Twitter Inc (NYSE:TWTR) Might Launch Ad-Free, Subscription Service


Twitter Inc (NYSE:TWTR) is reportedly thinking about launching an ad-free, subscription-based service.

Story continues below

A report from Reuters last week suggested that Twitter is planning to introduce a premium version of its popular Tweetdeck interface for professional users, including journalists and news organizations.

In a statement, Twitter spokeswoman Brielle Villablanca said that the social media company is conducting a survey “to assess the interest in a new, more enhanced version of Tweetdeck.”

TweetDeck is a dashboard application designed to manage Twitter accounts. It lets users monitor and tweet from multiple accounts simultaneously.

“We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals,” Villablanca added.

9to5 Mac reported that Twitter Inc (NYSE:TWTR) is considering offering a premium service at $20 per month.

The premium service will offer deeper analytics and advanced publishing tools to help marketers, journalists, professionals. The service will provide “valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard.”

The service would include following features:

– Exclusive news

– Content management tools like bookmarks, to-do lists, and ‘save for later’

– Cross-posting to other social media platforms

– Advanced custom trend analysis & alerting tools

– Exclusive content on social media best practices and strategy

– Enhanced tools for managing and creating custom audience lists

– Exclusive priority customer support

– An ad-free experience

– Analysis tools

– Mobile & desktop support

– Ability to securely manage the account across multiple team members

– Twitter customization such as color themes and layouts

– Access to pre-populated lists of users and influencers by interest topic

– Additional account activity details

– Ability to import user lists from outside sources

– Advanced analytics on my own content performance

Twitter has been struggling with monetization and facing slowing ad revenue. The company has been looking at different ways to attract more users to its platform and boost its revenue.

Shares of Twitter Inc (NYSE:TWTR) closed down 0.80% on Thursday. The stock is down more than 8% year-to-date. Shares have dropped more than %6 during the last 12 months.

An ad to help with our costs