Toyota Motor Corp (NYSE:TM) Teams Up With Daihatsu To Crack The Competitive Market

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Toyota Motor Corp (NYSE:TM) Teams Up With Daihatsu To Crack The Competitive Market

Toyota Motor Corp (NYSE:TM) says that it is optimistic of gaining from a 1% cent rise in global vehicle sales next year.  The Japanese automaker justifies its optimism from what looks like growth recovery in North America, China, Europe and Asia regions, which experienced a 1% slide in sales this year. Its primary markets are also a target for increased sales and partially because of the new additions to its model line-up the likes of C-HR compact sports utility vehicle, which has already been launched in Japan.

Being one of the world’s largest automotive firms, Toyota its products are present in a majority of established and emerging markets across the globe.  Hence the expectancy of increased sales is somewhat in order. The company’s anticipation is to end 2016 with sales of 10.09 million vehicles. However, this number will not be matching the initial forecast of 10.11 million.

But the company has a 2017 Agenda: Introduction of competitive cars

Toyota is placing a lot of utmost priority on emerging automotive markets across the globe. Perhaps this may have triggered the formation of an internal company; Emerging-market Compact Car Company (EmCCC), which will partner with its fully owned subsidiary, Daihatsu. The formed company is expected to handle the overall planning for products. It will also look into business operations and endeavor to put the overall strategy into place.   However, Daihatsu will still hold onto the responsibility of product development for emerging-market compact cars.

Meanwhile, once all is put to rest, Masanori Mitsui, the current Daihatsu president, will take the Chairmanship while Shinya Kotera, the Toyota managing officer will take the leadership of the new internal company.

Toyota needs to be more aggressive in the Indian market

The automaker may have been the world’s top-selling automaker in 2015, a title that it maintained for four straight years.  However, there is a lot to be done within the Indian markets to gain dominance. Remember there was also some sluggishness in some Southeast Asian markets, which may also have played a significant role in the 1% year-on-year slide this year.

Nonetheless, the formation of the new company has the potentiality of giving the Japanese car firm a dominant role in the emerging car markets the likes of India. In any case, Toyota does not have competitive products in this segment. Meanwhile, Toyota’s stock closed at $121.98 an increase of $0.92 or (0.76%.