The upcoming partnership between Aaron’s, Inc. (NYSE:AAN) and AT&T Inc. (NYSE:T) owned subsidiary cricket wireless will make it possible for consumers to access first hand wireless services. Aaron’s, the front liner lease-to-own retailer aims to make communication easier for its consumers hence it is embracing an expansion retail distribution plan with cricket.
The duos relationship is one of its kinds and in a timeline of close to three months; the rapidly growing cricket’s retail network will have an additional of nearly 2,000 Aaron’s stores. Aaron’s customers will have access to devices paid for at Aaron’s participating stores. Better still the phones they already own could be activated using Cricket’s “Bring Your Own Device” (BYOD) Universal SIM Card Kit.
In the recent past Cricket has embraced an aggressive momentum making it one of the fastest growing prepaid wireless providers in the U.S. The expansion is expected to fuel this further. F Aaron’s, feels that the expansion will facilitate in strengthening the already vigorous offerings and better still help in addressing the daily changes in customer’s needs.
Speaking about the partnership, Vice President of Sales, Cricket Wireless, Dave Fine says that their desire is to give customers more than they ever thought would be possible. Fine also acknowledges the fact that it will carve out a new path into letting customers experience all that Cricket has to offer in terms of remarkable value and network coverage.
On the other hand, President of Aaron’s Sales and Lease Ownership, Douglas Lindsay, says that the main goal is the provision of astounding service to their customers. In any case the customer’s interest is mainly brand name, high-quality smart phones and wireless service that will ease connectivity.
Lindsay further explains that the availability of the affordable 4G LTE networks will be a big win for customers. After all, Crickets’ network has more 4G LTE coverage than T-Mobile US Inc (NASDAQ:TMUS), Sprint Corp (NYSE:S), MetroPCS and Boost. The network is expected to give coverage to more than 308 million people because of its affordable plan prices that do not have hidden costs.