T-Mobile US Inc (NASDAQ:TMUS) has launched a promotional offer through which it will offer unlimited free data to users so that they can use Pokemon Go.

The promotion is part of the T-Mobile Tuesday offers and this particular offer was launched was launched on July 19. Customers who wish to take advantage of the offer are advised to download the free T-Mobile app. They can log in with their mobile numbers so that they can enter the competition for a chance to receive the free offers. Some of the price giveaways include unlimited data on Pokemon Go for a year, a free Frosty from Wendys Co (NASDAQ:WEN) and free Lyft rides to the gym or to a new PokeStop.

The carrier is also offering power banks, chargers, and a few other accessories at some of its stores. There is also an offer for $100 in PokeCoins to users for a chance to win a Pokemon Go hunting trip that will take them anywhere in the US. ThePokeCoins will be given to 250 lucky winners. Also up for grabs as part of the T-Mobile Tuesday offers is the Thanks Ticket Twosdays where customers get one free movie ticket when they purchase one ticket.

The company is taking advantage of every opportunity that presents itself to launch products it hopes will appeal to customers. The Pokemon Go app has gotten extremely popular extremely quickly and many people have taken a liking to the game that unites fantasy with the real world. However, the app still consumes regular mobile data and that’s why the carrier thought of introducing a discounted offer that will allow users to get the most out of the game.

T-Mobile’s offers are in line with the company’s plan to make its services more attractive in order to compete more effectively against its rivals and hopefully attract more subscribers on board. It’s all about making marginal gains for the company considering that the Pokemon Go app hype might die down as fast as it came up.