Sony Corp (ADR) (NYSE:SNE) Is Rejecting A Core Philosophy By Microsoft

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Sony Corp (ADR) (NYSE:SNE) previous launches of its new consoles carry huge graphical upgrades to a point of rendering other old games worthless. However the company’s launch of PlayStation 4 Pro was totally different in that it had a bigger graphical boost and particularly to those who are already using an ultra-HD 4K TV.  It is worth noting that the traditional notion of the console is on its last legs.

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Sony launched its PlayStation 4 consoles in 2013 and since then the company says it has sold close to 60 million devices. Nonetheless, it is promising to work on a “Project Scorpio” console, a move that is likely to bring on board a major slowdown to the generational console cycles. However, the tech firm will not be working on its own because it will incorporate every single Xbox One game.

The PlayStation 4 Pro has found early success

The Pro has been enjoying massive acceptance perhaps because of its impressive graphics. This has created demand for the developers who are intending to make their games better. PlayStation global sales and marketing head Jim Ryan says in the event virtual reality is incorporated there will be even more improvement.

The company says that it has been standing with the PlayStation VR citing that the one million headsets sold are just but a small dent. It is expecting to make bigger sales. Ryan says, “We would not describe one million units the same as mass adoption. But we would call it a good start.”

 The PlayStation VR provides a new opportunity

There is an opportunity for further growth of the PlayStation. However, this can only be achieved by expanding the existing notion of the traditional video game industry. At the same time, virtual reality is still new, thus there is a chance of re-examining the market.

Sony’s goal is to have the PlayStation VR in both software and hardware. With excellent exclusive games, it is likely that Sony sell more PlayStation 4 consoles and PlayStation VR headsets. In the meantime, Sony’s stock traded at $37.67 a fall of $0.08 or 0.21%.

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