The stock of Snap Inc (NYSE:SNAP) closed at $12.40 losing 2.82% in yesterday’s trading session. It is now a month down the line since the company introduced Context Cards. Its next focus is to come up with a strategy that will make it easy for all its advertisers to add the latest feature to the sponsored filters and lenses for free.
Last month, Snap proceeded to make an announcement regarding its partnership with a number of the third parties including Michelin and Tripadvisor Inc (NASDAQ:TRIP).A user needs to identify the word “more” at the bottom and by simply swiping it crucial information about the place featured in the video or photo pops up. Users are interested in a wide range of details including phone number, address, customer reviews, ratings and maps.
Asides from these, they can also access links and that will make it possible for them to make reservations with Resy, OpenTable or a hail a ride from Lyft or Uber.
At the moment, the various advertisers have the freedom to add Context Cards to their Snapchat campaigns. That makes it easy for the users to swipe up on friends’ snaps that use a filter or a sponsored lens to open a link and that is at no extra cost.
The latest features have been praised by experts for its top-notch capabilities that make it possible for advertisers to track the number of Snapchatters playing and snapping with their lenses and filters. Asides from that, it is also easy to know the number of users that click through and purchase products.
Snap CEO Even Spiegel opined, “Context Cards represent the next generation of our augmented reality products, with information and actions overlaid on the content that our community is watching. We will be building on top of the Context Cards framework with additional partners as we learn more from our community about how they want to use this new product.”
The company’s spokesperson said that the Context Cards provided a unique opportunity to translate to translate whatever is seen on the screen into action.