Rumours Of Apple (NASDAQ:AAPL) Streaming TV Put To Rest By CBS (NYSE: CBS) Chief

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Chairman and CEO of CBS Corporation (NYSE:CBS) Les Moonves confirmed during an interview with CNN that talks between his company and Apple Inc. (NASDAQ:AAPL) concerning streaming content had being called off.

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With this confirmation, he has put to rest rumors that floated in December that Apple was planning to come up with its own streaming services. According to Moonves, they had talks a while back, but they have had no talks recently. Moonves confirmed that in October, Apple was having talks with many major media outlets about their streaming services but in December, talks stagnated.

It has been rumored that Apple has been seeking changes to Apple TV, namely turning it into a streaming service like Hulu or Netflix, Inc. (NASDAQ:NFLX). Last March , reports surfaced claiming that Apple was set to announce a TV service that would provide about 25 channels for $30-$40 per month. The service was to be made available on Apple TV.

Unverified reports claim that Apple did not manage to come up with a solid actionable plan toward that end. Some reports state that Apple’s selection of channels was the main setback while others claim that Apple’s pricing plan was not working well with other content providers. Given talks are private, it is impossible to state a definite reason why talks have stalled. Apple refuses to comment on the subject.

Moonves said that CBS had been very excited about reaching a deal for the streaming service with Apple. Apple’s stalling could be a setback for CBS. Moonves stated that he had no idea when Apple might launch the service if at all.

Apart from streaming TV, Apple has also been rumored to be working on a pay-as-you-go streaming service. The service would mandate networks to have an existing cable subscription for them to stream content.

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