Netflix, Inc. (NASDAQ:NFLX) has given its users who use iPads to view content a reason to smile by getting rid of wave productivity so that it can take advantage of the picture-to-picture feature that was launched in iOS 9.
Apple Inc. (NASDAQ:AAPL) included picture-to-picture in iOS 9 when it launched the OS in 2009. However, it only supported videos through Safari and a few apps including WatchESPN, Facetime, HULU and iPlayer from BBC. Apple has announced on its iTunes page that Netflix 8.7.0 is the version of the app that is compatible with iPads including the iPad Mini 2 or later versions, the iPad Air or later versions, and the iPad Pro. The feature is not yet supported by the iOS 10 beta that was made available to developers.
The new feature allows users to multitask while watching a TV show or a movie by tapping a button which shrinks the content being viewed to a thumbnail. This allows the user to check other things such as browsing the web or checking email. The video thumbnail can also be dragged or resized by simply pinching. Users can also restore the movie or TV show to full screen by tapping on the thumbnail. Though the feature has taken a lot of time before integration with the Netflix app, it will likely be appreciated by Netflix users due to the multitasking benefits that it offers.
TechCrunch claims that the Netflix app will most likely register higher usage now that the feature has been introduced. A report from MLB At Bat stated that the app registered an 86% rise in video streaming over the year. It is not clear whether Netflix will maintain this same level of success though the new feature increases those chances. This is because the new feature also highlights what the users have been asking for and the company is responding to these requests.