MySize Inc. (NASDAQ:MYSZ) Files An 8-K Upgrades SizeUp App to Include “Measurement from the Air” Capability

MySize Inc.  (NASDAQ:MYSZ), developer of unique measurement technology  applications for Smartphones, announced today that its SizeUp DIY measurement app has been upgraded to include a ‘measurement from the air’ capability. The new technology empowers users to measure just about any object, flat surfaced or otherwise, by moving their Smartphone, in the air, from the starting point to the end point of an object.  Until now, the app enabled measurements to be taken by sliding a smartphone across a flat surface.

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“This is a major leap forward in our quest to develop highly accurate, Smartphone-based measurement applications for use in everyday situations,” said Billy Pardo, chief of product at the Company.  “The new SizeUp ‘measurement from the air’ technology is currently in final testing, with market launch planned for the first quarter of 2017.”

The Company’s CEO, Mr. Ronen Luzon, said, “The SizeUp DIY measurement app offers a cost effective opportunity for businesses to enhance the customer experience and in turn, increase final sales. How? As the app provides an easy way to accurately measure, for example, furnishings and other household items, sales are likely to increase and returns to decrease as the customers know before their purchase that all will fit as planned.”

The proprietary algorithms that drive SizeUp’s “measurement from the air” technology have achieved accuracy rates of more than 90% under 2 centimeters, for measurements of up to 1.5 meters.

SizeUp has been downloaded more than 136,000 times by both iOS and Android users.  Click here to view a short video illustrating just how handy SizeUp can be.

The Company is demonstrating the new SizeUp at the Web Summit in Lisbon this week. Please visit booth #S111 in the Start Exhibition Area of Pavilion 2 at the Feira Internacional de Lisboa and Meo Arena.


MySize Inc. (TASE:MYSZ) (NASDAQ:MYSZ) has developed a unique measurement technology based on sophisticated algorithms with broad applications including apparel, e-commerce, shipping and parcel measurement.  The technology is driven by several patent-pending algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website.

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