The stock of Morgan Stanley (NYSE:MS) closed at $46.22 gaining 1.03% in yesterday’s trading session. This company has taken to welcoming back college students from a number of universities across the US using the popular messaging app, Snapchat.
Students at Harvard, Howard, Villanova, UPenn and 14 other college campuses will be able to take a picture using the Morgan Stanley themed geofilter.
Head of integrated brand marketing at Morgan Stanley, Lisa Manganello opined, “We’re always looking for new and innovative ways to reach today’s best talent on campuses around the country. We have to be where they are, and they’re on Snapchat.”
Users are able to set up company logos, artwork and other designs over messages using the Snapchat geofilters. However, they stick out in particular locations, whereas in a number of instances they are only visible over a stipulated period of time.
For some time, this investment bank has dedicated itself to carrying out a series of experiments using the social media app, which happens to be a favorite among millennials. It was a campaign of its own kind and was happening for the first time.
The bank has a number of plans underway, one of them being the recruitment strategies which are expected to proceed throughout the year on even more campus. The already rolled out texting hotline will help the various students send texts to college recruiters.
Snap Inc (NYSE:SNAP) is the parent company of Snapchat and a lot of positive changes have been taking place despite numerous challenges showing up from time to time. The lead underwriter of the initial public offering of Snap Inc at that particular moment was Morgan Stanley. Later on, the bank downgraded the provider to a neutral and proceeded to lowering its price target by 42% to $16.At this point in time, its stock is trading at $15.
Morgan Stanley has had its fair share of challenges just like any other company that has thrived in the industry. One of the officials working with the provider was excited about the fact that they had maneuvered to in one way or the other to maintain their stability in the market.