Microsoft Corporation (MSFT) Launches MailChimp-Like Email Marketing Service

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Microsoft Corporation

Microsoft Corporation (NASDAQ:MSFT) announced three new applications in its Office 365 Business Premium aimed at small business.

The applications include Microsoft Connections, Microsoft Listings, and Microsoft Invoicing. Connections is a simple-to-use email marketing service; Listings lets users publish business information on top sites; Invoicing allows users to create professional invoices.

Microsoft said that these new services are rolling out in preview over the next few weeks to Office 365 Business Premium members in the United States, United Kingdom, and Canada.

Microsoft Connections

It is an email marketing service that allows users to create Mailchimp-like email marketing campaigns. The service gives users the ability to manage subscribers, monitor campaigns by viewing charts and subscriber activity updates track open rate, clicks, new sign-ups, new customers, offer redemptions and unsubscribed numbers for each email campaign.

Microsoft Corporation (NASDAQ:MSFT) said that the service will include a number of pre-designed newsletter templates and will offer “simple ways for people to join your mailing list or unsubscribe.”

Microsoft Connections
Credit: Microsoft

Microsoft Listings and Invoicing

Microsoft also announced Listings to allow small companies to set up their online presence.

The service makes it easy for users to publish and manage your business listing on Facebook, Google, Bing, and Yelp.

Also, the Redmond-based tech giant also launched Invoicing tool to let users create invoices, track pending payments and process payments.

Additionally, Microsoft also introduced the Office 365 Business center, a central place where users can manage all business apps. In addition, the tech titan announced MileIQ, a mileage tracking app, as a benefit of Office 365 Business Premium.

Meanwhile, shares of Microsoft Corporation (NASDAQ:MSFT) were trading up 0.80% on Thursday. The stock is up about 15% year-to-date. During the last 12 months, the company’s stock has surged more than 33%.

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