Microsoft Corporation (NASDAQ:MSFT) has announced plans to close the curtains on The Sunrise Calendar app on August 31.
The announcement means that the Sunrise Calendar app will be no longer be supported on Alphabet Inc (NASDAQ:GOOGL) Google Play Store and Apple Inc. (NASDAQ:AAPL)’s App Store after the set termination date. The announcement came as a surprise because Microsoft acquired Sunrise less than two years ago.
Microsoft merged the Sunrise team with the Outlook team for Android and iOS after the acquisition. On the Sunrise blog the company posted that the reason for the sudden termination is lack of bandwith to support the ongoing project.
The way forward for the Sunrise team
Support on the App Store and Play Store will thus cease in the next few days and the app will face complete shutdown on the designated date in August. The Sunrise team claims that the reason why they decided to kill the Sunrise Calendar app is because their objective was to offer the best customer experience but they feel that they cannot achieve that if Outlook is their main focus.
Sunrise was acquired by Microsoft along with other apps such as Wunderlist, MileIQ and Accompli so that they could add their input to the Microsoft App and Outlook ecosystem. The company does not seem interested in letting the apps run on a standalone basis which defeats the purpose of the acquisition. Though the demise of the Sunrise app is a sad note for those who loved the app, there is still some hope because the company has announced that it is working on bringing some of the features of the Sunrise app to Outlook.
The Sunrise team claims that it is happy to be working together with the Outlook team and they claim that it is exciting because of the magnitude of the project. The Sunrise team has been particularly important in the improvements made to the Calendar that Microsoft built into the Android and iOS apps.