Microsoft Corporation (NASDAQ:MSFT) Encourages Apple Inc. (NASDAQ:AAPL) Mac Users Shift From Evernote To OneNote

Microsoft Corporation (NASDAQ:MSFT) has introduced a new tool that makes it easier for Apple Inc. (NASDAQ:AAPL) Mac Users to migrate from Evernote to OneNote.

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The two are note-taking apps but Microsoft claims that its offering is superior and wants users to experience the best that it can offer. The company, therefore, wants to poach users from Evernote and it has introduced a new app known as OneNote importer tool which aims to help Mac users migrate with all the content they have saved on Evernote. The OneNote importer tool is designed to simplify and encourage the users to shift to the note-taking app from Microsoft.

Microsoft announced the beta for the import tool on Thursday. Once the tool is installed onto a computer, it requests the user to log in through their personal Microsoft account. They can alternatively log in using an account controlled by the firm they work for. Once this process is complete, the importer tool automatically takes over and imports all the files into OneNote. Users have to run the latest version of Apple’s OS called OS X El Capitan so that the importer tool can perform properly. The tool is part of a series of shifts that Microsoft has been fostering during Chief Executive Satya Nadella’s tenure.

Microsoft previously launched a similar importer tool in March this year. The company announced that users have transferred more than 71 million pages from Evernote to OneNote. This means that many users have chosen OneNote as their preference. One of the main differences between the two note-taking apps is that OneNote is more suited for a notebook approach and each notebook has digital sections and pages for organizing ideas. Evernote is less structured and users just place their ideas anywhere in the notebook. The lack of a structured format in Evernote is part of the reason shifting is difficult. Luckily, Microsoft has introduced the migration tool to help users overcome this problem.

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