LinkedIn Corp (NYSE:LNKD) has unveiled a new blogging platform through the launch of the new version of LinkedIn Publishing.
The company’s plan with the new blogging platform is to encourage more engagement between posters and their audience. The announcement comes roughly one month after the announcement of an acquisition deal with Microsoft Corporation (NASDAQ:MSFT). LinkedIn acquired the Pulse newsreader app in 2013 for $50 million so that it could boost its digital publishing. It was part of the company’s goal of becoming a professional publishing platform.
Influencers had already started to flood onto the LinkedIn platform by spring of 2014 and there are now more than 500 influencers using LinkedIn as a regular publishing platform. Most influencers claim that attractive headlines are attractive to the reader and that readers prefer shorter posts preferably less than 2,000 words. Various topics such as salary negotiation attract more people than regular lists or posts for baiting users.
The new interface is designed to incorporate a better design which includes more font options, more text formatting, and a beautiful user interface. The company has also eliminated a lot of the unnecessary junk from the platform so that users can have a better reading experience and view. The company has also introduced conventional tracking so that businesses can keep track of sign-ups, leads, content downloads and other positives from their campaigns.
“With conversion tracking, you can understand more about the specific ads and even the unique LinkedIn audiences that are driving your campaign conversions — including the seniority, industry, job function, and company size of the people you’re converting to leads,”claims the company in one of its posts.
LinkedIn claims that the LinkedIn Publishing platform is currently exclusive to users in the US though there are plans to roll it out on an international scale. It is designed to make the publishing process more reliable and faster and the firm hopes to make other features such as collaborative editing available in the future.
LinkedIn closed its day at $192.85, surging 0.02% from its previous close.