Fedco is one of the largest beauty retailers in Colombia, while Linio is the online store in Latin America with more than 600,000 visits monthly and a presence in six countries within the region.
Under the agreements, Fedco and Linio will distribute Khiron’s Kuida cosmeceutical brand in Colombia. According to Khiron, these agreements will help the company to further expand distribution across other Latin America countries.
In combination with the initial product launch through Farmatodo and Farmalisto, the Kuida brand is expected to be made available in up to 78 retail locations and through the country’s top online portal for beauty products.
Kuida, the first consumer brand of Khiron’s wellness business unit, offers the benefits of CBD to a portfolio of skin and body care products for women. Kuida was launched in Colombia in September 2018 through retail, wholesale and online channels and with a distribution agreement with Farmatodo, one of Colombia’s largest pharmacy chains with 56 stores.
Alvaro Torres, the CEO of Khiron, said that the company’s “agreements with Fedco and Linio further deliver on our market strategy for Kuida and provide the flexibility to tap into cross-selling opportunities as consumers increasingly adopt CBD based cosmeceuticals into their skincare regimen.”
He noted that Khiron will work with “some of the largest retailers in Colombia as the Kuida brand increases its presence in the marketplace and is positioned for future growth.”