JRjr33, Inc. (NYSEMKT:JRJR) Files An 8-K Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing

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JRjr33, Inc. (NYSEMKT:JRJR) Files An 8-K Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing

Item 3.01. Notice of Delisting or Failure to Satisfy a Continued
Listing>Rule or Standard; Transfer of Listing.

On December 22, 2016, JRjr33, Inc., a Florida corporation (the
Company), received a letter from the NYSE MKT LLC (the NYSE)
notifying the Company that it had made a reasonable demonstration
of its ability to regain compliance with Sections 134 and 1101 of
the NYSE MKT Company Guide (the Company Guide), by the end of the
revised plan period, which the NYSE has now determined to be no
later than January 31, 2017 (the Extended Plan Period) and
therefore it was prepared to continue listing of the Company
subject to certain conditions. An earlier extended plan period
initially required compliance no later than December 30, 2016.
The letter from the NYSE further notified the Company that it is
not in compliance with the listing standards relating to the
timing of its filings with the Securities and Exchange Commission
(the SEC), as set forth in Sections 134 and 1101 of the Company
Guide, but its listing is being continued to an extension.
As previously reported, on May 23, 2016, August 23, 2016 and
November 22, 2016, the Company, received letters from the NYSE on
each such date notifying the Company that it was not in
compliance with Sections 134 and 1101 of the Company Guide as a
result of its failure to timely file with the SEC its Quarterly
Reports on Form 10-Q for the quarters ended March 31, 2016 (the
March Form 10-Q), June 30, 2016 (the June Form 10-Q) and
September 30, 2016 (the September Form 10-Q) by their respective
requisite deadlines. As a result, the Company had become subject
to the procedures and requirements of Section 1009 of the Company
Guide.
The Company was advised that in order to maintain its listing on
the NYSE, the Company was required to submit to the NYSE a plan,
as amended, detailing actions it had taken, or would take, that
would bring it into compliance with the continued listing
standards by certain dates. As previously reported, the NYSE
notified the Company that it had accepted the Companys plan of
compliance (the Plan) for continued listing relating to the
Companys failure to timely file the March Form 10-Q and the June
Form 10-Q. The Company filed its March Form 10-Q on October 14,
2016 and filed its June Form 10-Q on December 6, 2016.
On October 14, 2016, the NYSE granted the Company an extension of
time to the plan period to regain compliance with Sections 134
and 1101 of the Company Guide, such that the Company must be in
compliance by filing its September Form 10-Q no later than
December 30, 2016.
The Company primarily attributes the delay in filing the
September Form 10-Q (and the prior delay in the filings of the
March Form 10-Q and the June Form 10-Q) to the additional time
needed by it to complete the audit of the financial statements
included in the Companys Annual Report on Form 10-K for the
fiscal year ended December 31, 2015 (the Form 10-K). The Company
intends to complete preparation and file the September Form 10-Q
as soon as reasonably practicable. The Company is working
diligently to prepare the September Form 10-Q and provide its
independent auditors with the necessary information to complete
their review. The Company has no disagreements with its auditors
and expects and intends to complete the filing of the September
Form 10-Q at the earliest possible date, which the Company fully
expects to be in advance of the Extended Plan Period.
Failure to make progress consistent with the Plan or to regain
compliance with the continued listing standards of the Company
Guide by the end of the Extended Plan Period could result in the
Company being delisted from the NYSE. The Company can regain
compliance with the NYSE listing standards before January 31,
2017 by filing the September Form 10-Q prior to that date.
Until the Company files the September Form 10-Q, the Companys
common stock will remain listed on the NYSE under the symbol
JRJR, but will be assigned a late filer (LF) indicator to signify
late filing status and the Company will be posted to the late
filers list on the Listing Standards Filing Status page on the
NYSE website.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits
Exhibit No.
Description
99.1
Press release issued by JRjr33, Inc. dated December 29,
2016


About JRjr33, Inc. (NYSEMKT:JRJR)

JRjr33, Inc. (JRJR), formerly CVSL Inc., offers a platform of direct-to-consumer brands. The Company operates through the segments, which include Gourmet Food, Nutritional and Wellness, Home Decor, Publishing and Printing, and Other. The Gourmet Food Products segment consists of operations related to the production and sale of hand-crafted spices, oils and other food products from around the world. The Home Decor segment consists of operations related to the production and sale of premium hand-crafted baskets, and the selling of products for the home, including pottery, cleaning, health, beauty, home, outdoor and customizable vinyl expressions for display. The Nutritionals and Wellness segment consists of operations related to the selling of nutritional supplements and skin care products. The Publishing and Printing Segment consists of the operations of Happenings Communications Group, Inc. and Paperly, Inc. The Other Segment consists of the operations of Tomboy Tools, Inc.

JRjr33, Inc. (NYSEMKT:JRJR) Recent Trading Information

JRjr33, Inc. (NYSEMKT:JRJR) closed its last trading session 00.000 at 0.690 with 312,719 shares trading hands.