The stock of JD.Com Inc (ADR) (NASDAQ:JD) closed at $155.79 gaining 2.20% in yesterday’s trading session. The various Chinese internet players have over the years tried their best to boost their performance in the world markets. Despite that, JD.Com has proven a stronger rival. That is considering that it beats rival Alibaba Group Holding Ltd (NYSE:BABA).

Every year, more shoppers flock to Alibaba’s leading online shopping destination. However, this has not helped it counter the competition JD has continued to pose. The stock of JD.com continues to rise. According to one of the company’s top executives, they won’t be slowing down any time soon.

JD.com has gradually changed its business strategy by focusing more on appealing to women. It has gone ahead to win over more wealthy shoppers to its side.

In terms of the products it sells, it has also been keen on staying ahead by obtaining the latest gadgets as well as food items. It goes without saying that the company is outpacing the overall growth of China’s e-commerce industry.

While recently speaking to a number of top news reporters, one of the officials said that they were not going to be swept off their feet by the success they were witnessing. He added that they were going to remain focused in the dynamics of the industry.

An analyst at China Merchant Securities International, Richard Ko, while speaking in one of the media houses opined, “JD’s stock gain explains how quickly the ecommerce market is growing in China, versus the search market, which is what Baidu is involved in.”

JD.com began its business operations as an online retailer for electronics. With the passage of time it morphed into more diverse areas. It hopes to uphold its culture of serving customers with high quality products. It continues serve affluent shoppers as a top priority.