J C Penney Company Inc (NYSE:JCP) announced yesterday that it has teamed up with “Black-ish actress Tracee Ellis Ross to launch a holiday capsule collection for women.
The joint venture between JC Penney and Ross was announced on Tuesday, revealing a collection of female apparel, home décor items and accessories that will be available for purchase by the holiday season. All the items in the holiday capsule collection will feature price tags below $75. Ross shared photos of some of the items on her Instagram, thus giving a sneak peek at what fans should expect from the collection. Some of them include suits, dresses and robes.
“Feeling great and looking great should be accessible to everyone and should be affordable. It doesn’t have to cost a lot to look incredible. It was very important to me to have considered a diverse group of women,” stated Ross during an interview with WWD as she explained the importance of such collections that cater to all women.
She also expressed her excitement about the partnership in one of her Instagram photos through which she also added that she hopes the collection will empower and encourage women to embrace their joyful side. JC Penney’s partnership with Ross also comes as quite a surprise considering that the company does not usually do joint collaborations with celebrities. However, it is an interesting approach considering that the Golden Globe award winner has gained a lot of success and visibility thanks to the hit show “Black-ish.” The company is used to collaborations with brands such as the previous partnership with Project Runway.
This is also not the first time that such as JC Penney partnership has been announced. The company previously struck a similar partnership with Ayesha Curry, a renowned chef on the Food Network and also the wife of NBA star Steph Curry. The new partnerships highlight the company’s willingness to venture outside its usual scope in an attempt to create more opportunities.
JC Penney stock closed the latest trading session on Tuesday at $3.54 after tanking by 0.28 compared to the value of the stock during the previous close.