Intel Corporation (NASDAQ:INTC) recently showcased its latest chips featuring the new generation Atom Microprocessors aimed at applications in the Internet of Things (IoT) industry.
The new chips highlight Intel’s changing strategy, which is highly influenced by the slowing PC industry. The company is looking for alternative markets where it can shift its focus and capitalize. Intel is looking to take advantage of the rapidly developing IoT industry which is why the company has introduced the E3900 chips updated from the E3800 line of chips that have been in production since 2013. Intel’s VP for IoT and general manager for platform engineering and development Ken Caviasca pointed out that the new chips have been completely redesigned to adapt to modern IoT requirements.
“Built into a compact flip chip ball grid array (FCBGA) and featuring 14-nanometer silicon technology, the Intel Atom processor E3900 series is perfect for a wide range of IoT applications, where scalable performance, space and power are at a premium,” stated Caviasca.
The Intel executive stated that the new chip family consists of processors that are highly targeted. The company specifically targets various aspects including security, interoperability and scalability with the E3900 line-up. Caviasca is also optimistic about the “time coordinated computing” capacity of the chips because it will allow different sensors and machines to work together with precise synchronization. The chips are also highly programmable thus allowing for individual sensor configuration.
The new line of chips also presents an opportunity for intel to catch up and compete more effectively with companies such as QUALCOMM, Inc. (NASDAQ:QCOM). The latter got a head start with the chip market, especially for mobile devices. Intel, on the other hand, has been forced to engage in drastic measures such as employee layoffs amid declining revenue and slow performance in the PC market. The new line of IoT chips is thus expected to help the company reach attractive growth numbers.
Intel stock closed the latest trading session at $34.81.