Andrés Cepeda, the Grammy-winning singer-songwriter will be partnering with International Business Machines Corp. (NYSE:IBM) in the composition of the artist’s next single. The artist has already his part of his music history to the to IBM’s Watson supercomputer through the likes of Watson Beat. Watson, the cloud-based platform, learns similarly to humans. Hence, it is expected to analyze the tone, the language and the music structure that the Colombian singer uses to woo his audience.
Composition of a complete song will require the use of technologies
Cepeda expects to have exclusive use of artificial intelligence in the composition of the new single. This can only be achieved by incorporating the IBM technologies. However, the company will help the singer only with music and lyrics whereas the final interpretation will be entirely on Cepeda.
The collaboration is worth it according to the songwriter who quotes, “As artists, we want to create deep connections with our audience and find inspiration in places we never imagined. For that reason, IBM Watson is a great assistant to accomplish this goal.”
Transforming the Latin American industry through cognitive computing
According to IBM’s Manager, Colombia, Federico Martinez, there is a lot of success in the use of cognitive computing. IBM’s tech has a clear understanding of human emotions, language rhythms, and styles as well as social trends. The partnership with the artist could bring change to the Latin American music industry.
The partnership also demonstrates how augmented intelligence can spark innovations and discoveries in music. Nonetheless, Martínez calls onto other industries the likes of healthcare, finance, and architecture to try it out. The new single is expected to be ready for the close of the year.
Meanwhile, the American company is also expectant of having a repeat of the ‘Not Easy’ song by British record producer Alex da Kid, which was also created through the use of artificial intelligence from IBM. In the meantime, IBM’s stock was trading at $152.11 a fall of $0.92 or 0.60%.
