GoPro Inc (NASDAQ:GPRO) has bought the two mobile video editing apps Replay and Splice. Founder and CEO of GoPro, Nicholas Woodman, said that Splice, GoPro, and Replay will work together to give the quickest and most enjoyable experience of mobile editing. The organization believes that the speed, accessibility and efficiency of the mobile platform will make it the dominant editing platform of the future.
Adding Splice and Replay aims to speed up GoPro’s capacity to supply a convenient and powerful mobile editing facility to GoPro users as well as billions of other mobile users.
Stupeflix in France owns Replay and Vemory in Texas owns Splice. The terms of the transactions were not revealed. Both apps are available on iOS with Android versions said to launch later this year. GoPro said that it shelled out $105 million in cash and stock to purchase the two companies behind both the apps.
The development teams for Replay and Splice will continue to operate from their respective locations. It seems that both apps will be independent rather than be merged with the GoPro app. Both apps are award-winning and free to download.
Replay combines clips and pictures into a video along with transitions, music and graphics. While Splice is a high-quality mobile editor that lets users splice together various clips, add music/narration as well as text overlays. Splice permits users to manually make customized edits with sophisticated features found on desktop editing applications. However, the editor has the pace and efficiency of a mobile app interface.
GoPro has been forthright that the quality of its software product given to customers is low. It is making efforts to enhance its software offerings in a bid to sell more GoPros. The company recently announced that it is reducing its product line. GoPro will henceforth offer only the Hero 4 Session ($199.99), Hero 4 Silver ($399.99), and Hero 4 Black ($499.99). It will no longer offer the regular Hero and other variations of Hero.
More will be revealed about GoPro’s plan in the Morgan Stanley Investor Conference tomorrow in San Francisco.