Godaddy Inc (NYSE:GDDY) recently unveiled a search engine for Emoji domain names. Millenials, who seem to be riding the Emoji craze can now find and own emoji-based domains and websites. The search engine launch means that you can now own a domain name with a combination of emoji characters if it is still available.

According to GoDaddy, the emoji domain names are entirely compatible with all browser versions currently available. This compatibility is made possible by a decoding technique used to decode almost every browser on the search background. The “.ws” domain name extension is currently one of the few supporting domain name registration.

What informed creation of the emoji domain search engine?

According to Theresa McGiness, the GoDaddy’s head of Product marketing, the use of emoji characters has surged in popularity and is currently accepted as a contributor to the modern online language. Theresa attributes this popularity to the rise in mobile internet usage that currently accounts for more than 60% internet traffic. She adds that most smartphone phone users have integrated emoji use in their every conversation whether on social media or offline messaging.

The fact multinational brands already adopted the emoji website domains and popularized them further boosts the marketability of these domains. For instance, the Go Daddy points out that Coca-Cola Company used emoji domain names on a popularization campaign in Puerto Rico in 2015. The Norwegian airline is also reported to have a run a similar emoji-based campaign recently a move that further proved the marketability of the domains.

Did GoDaddy invent the Emoji-based websites?

No. According to the company, the first emoji-based domain name was registered in 1995 paving the way for thousands more registered to date. GoDaddy, therefore, didn’t invent the websites domains but merely came up with a process that makes it easier to register and find existing ones over the internet. According to GoDaddy, the emoji domain search engine was first created by one of its employees as part of the company “Hackathon” before they decided to commercialize it upon careful evaluation of its popularity surge and marketability.

GoDaddy closed the last trading session at $36.33.