Ivany will focus on expanding the brand across Europe and South America through mergers, acquisitions and other tactical corporate maneuvers, according to a company statement.
He will help the company ramp is aggressive expansion into Europe, initially focusing on the EuroLife Marketplace, a digital CPG platform focused on CBD products backed by digital cannabis education from the company’s Cannvas.Me platform.
Ivany is experienced in working with both start-up and publicly traded companies and has a track record of generating significant shareholder value, both in and outside the cannabis industry. Most recently, he worked as president, CEO, and director of AgraFlora Organics International (CSE: AGRA), helping the company to grow under $2 million in market capitalization to over $250 million at its peak.
European legal medical cannabis sales in 2018 totaled approximately $316 million with the market projected to grow by a compound annual growth rate of 83% and reach nearly $8 billion by 2023, according to Brightfield Group.