Facebook Inc (NASDAQ:FB) perhaps feels that it is not giving enough to its users. A week ago, the social media giant launched Samsung’s Smart TVs. Now it’s back with a dedicated app on the Apple Inc. (NASDAQ:AAPL) Apple TV.  Considering the current competition for live streaming, the presence of this app is timely and is expected to act as the central hub for Facebook.

This is one of the many other milestones that the company has been seeking to achieve. It has been so aggressive in convincing people on its ability to be the leading platforms for online videos. It will now be racing with the likes of Alphabet’s YouTube.

What will Facebook’s video app users get in return?

Facebook’s VP of Partnerships Dan Rose says that the TV app is coming earlier than scheduled. However, she points out that there are great deals on it and the users will not only be able to watch videos shared with their friends but also on pages they follow. The Apple TV app displays recommended videos, which are based on one’s interest.

It is clear that Facebook wants to fight with the bigwigs of the industry hence it is not leaving anything to chance. The app is getting support from Samsung. Nonetheless, videos streamed on Apple TV will not be allowed to carry advertising and the company’s ultimate goal is to profile a leaned back experience to its users.

The company will try not be carried away by the cloud of success because there is much more to offer. After introducing a way to cast Android devices to Apple TVs, it is now in the process of developing an app for Amazon Fire TV.

It is also seeking the acquisition or the funding of original programming from media companies. It is also targeting on the good will of individual stars. Apparently, it has already agreed on a deal with Univision on the Live Streaming of the 46 soccer matches from Mexican league later in the year.

Meanwhile, Facebook’s stock closed at $137.42 an increase of $1.88 or 1.39%.