On March 22, 2018, the Board of Directors (the “Board”) of e.l.f. Beauty, Inc. (the “Company”) appointed RichelleP.Parham to the Board as a Class II director, with an initial term expiring at the Company’s 2018 annual meeting of stockholders (to be held on May 22, 2018). Ms. Parham is expected to stand for election to the Board at that meeting.

Ms. Parham, 50, is currently a general partner at Camden Partners Holdings, LLC, a Baltimore-based private equity firm focused on providing growth and seed capital to lower-middle market companies in technology, business services, education and health care. Prior to joining Camden Partners in October 2016, Ms. Parham served as Vice President, Chief Marketing Officer of eBay, a multinational e-commerce corporation, from November 2010 to March 2015. She has also held senior leadership roles at Visa, Rapp Worldwide, Digitas and Citibank. Ms. Parham holds double Bachelor of Science degrees in Business Administration and Design Arts from Drexel University.

Ms. Parham will be entitled to compensation for her service as a member of the Board that is consistent with the compensatory arrangements the Company has in place with its other non-employee directors. The Company expects to enter into the Company’s standard form of indemnification agreement with Ms. Parham.

There was no arrangement or understanding to whichMs. Parham was appointed to the Board. There are no family relationships between Ms. Parham and any director or executive officer of the Company, or any person chosen by the Company to become a director or executive officer. There are no related party transactions of the kind described in Item 404(a) of Regulation S-K in which Ms. Parham was or is a participant.

About e.l.f. Beauty, Inc. (NYSE:ELF)

e.l.f. Beauty, Inc., formerly J.A. Cosmetics Holdings, Inc., is a cosmetic company. The Company conducts its business under the name e.l.f. Cosmetics, and offers products for eyes, lips and face to consumers through its retail customers, e.l.f. stores and e-commerce channels. The Company offers a range of products for eyes, such as eyeshadow, eyeliner, mascara and eyelashes, eyebrows, concealer and primer, brushes and tools, and sets and palettes. The Company offers lipstick, lip gloss, lipliner, and lip care and brushes. The Company launches its products on elfcosmetics.com, and distribution is generally only broadened to its retail customers after it receives consumer validation online. The Company sells its products in national and international retailers (with international primarily serviced by distributors) and direct-to-consumer channels. It sells its products in retail stores in the United States across mass, drug store, food and specialty retail channels.