Item 8.01

Other Events.

On March 27, 2017, trading plans designed to satisfy the requirements of Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, were adopted by the Chief Executive Officer, Chief Financial Officer, Senior Vice President and certain directors of Duluth Holdings Inc. (the “Company”) in order to facilitate the sale of certain shares of Class B common stock, no par value (the “Shares”), of the Company.  The trading plans were established as part of each individual’s long-term strategy for asset diversification. The trading plans provide for periodic sales of Shares beginning on May 1, 2017 and ending six to twelve months from the anniversary of the first sale date depending on a plan’s terms, and, in the aggregate, for the sale of up to 404,004 Shares.  The Shares will be sold in the open market at prevailing prices, subject to minimum price thresholds.  The transactions under each trading plan will be disclosed publicly in Section 16 and Form 144 filings with the Securities and Exchange Commission.  Additionally, certain executive officers or directors of the Company may engage in open market sales or purchases of Shares.    

Except as may be required by law, the Company does not undertake to report future trading plans adopted by its executive officers or directors, or to report modifications, terminations or transactions or other activities under the trading plans described hereunder or for any other officer or director of the Company, as applicable.


Duluth Holdings Inc. is a lifestyle brand of men’s and women’s casual wear, workwear and accessories sold through the Company’s own direct and retail channels. The Company operates through two segments: direct and retail. The Company’s product assortment includes shirts, pants, underwear, outerwear, footwear, accessories and hard goods. The Company offers a range of products, such as its Longtail T shirts, Buck Naked underwear and Fire Hose work pants. The Company offers products under its Duluth Trading brand name. The Company also offers Duluthflex Ballroom jeans. The Company’s direct channel reaches customers through its Website and catalogs. The Company’s Website, www.duluthtrading.com, serves as a storefront for its product assortment. Its retail stores allow it to reach customers that prefer to shop in a brick and mortar setting. The Company’s stores range in size from 6,000 to 11,000 selling square feet.

DULUTH HOLDINGS INC. (NASDAQ:DLTH) Recent Trading Information

DULUTH HOLDINGS INC. (NASDAQ:DLTH) closed its last trading session down -0.23 at 22.53 with 463,156 shares trading hands.

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